Reimagining Stadium Experiences with Meaning, Scale, and Impact
Uniting music, sports, and storytelling.
Built for Stadiums. Backed by Purpose.
37 Entertainment Co. is a Nebraska-based entertainment company creating unforgettable, stadium-scale concerts that energize college towns and elevate Friday nights. We bring together music, athletics, and community to deliver purpose-driven experiences that:
Generate new revenue for universities
Create NIL opportunities for student-athletes
Launch scalable, replicable models that travel across campuses
The Opportunity
Problem
Stadiums are underutilized
Universities need revenue beyond sports
Student-athletes need aligned NIL models
Solution
Stadium-scale concerts with cultural clout
High-value artist and brand partnerships
Music + athletics = cultural capital
Why It Matters
Stadiums are underutilized
Creates new visibility for schools and sponsors
Scalable model for growth
Led by Passion. Backed by Experience.
Deyron Antonio Bell
Chief Executive Officer
Cultural curator, entrepreneur, and community builder rooted in Omaha’s music scene. Founder of Rhythmz Lounge and large-scale event producer.
Adam Swerdlow
Chief Operating Officer
Scaled The Chosen, crowdfunded media phenomenon. Expert in strategic ops, partnerships, and experience design.
Jason Dick
Director of Talent Management
Veteran event producer, former radio host, and AI innovator. Connecting artists to fans through unforgettable live shows.
Brooke Pauley
Chief Financial Officer
CPA, financial strategist, and business leader. Recognized by Midlands Business Journal’s 40 Under 40 for leadership in finance and community.
Dan Pauley
General Counsel
Corporate law and estate expert, longtime Nebraska business advisor. Strategic partner for business growth and succession.
Tyler Seals
Associate General Counsel
M&A and startup law expert. Trusted counsel to growing companies and a fellow at the University of Nebraska Center for Entrepreneurship.
Performance
Details Coming Soon
The countdown is on. Our first flagship event is in the works. Stay tuned for artist announcements and ticket links.